Best ecommerce platforms for Indian D2C brands (2026)

The 6 platforms at a glance

Prices are the entry plan each company listed on its own site, before GST. Every option also needs a domain and a payment gateway, which charges its own fee on each payment.

Prices change. Each figure is from the company's own pricing page; Dukaan's was read on 31 October 2026 and the others on 4 November 2026. Check their sites before you decide. For a full yearly cost breakdown, see what an ecommerce website costs in India.

1. Shopify: best for selling worldwide and scaling with apps

Shopify is the safest pick if you sell outside India, depend on specific apps, or have developers who want full control of the theme.

• Basic ₹1,994, Grow ₹7,447 and Advanced ₹30,164 per month, or ₹1,499, ₹5,599 and ₹22,680 per month billed yearly.
• Shopify Plus starts at ₹1,75,000 per month for large brands.
• A fee on each sale when you use a third-party payment provider: 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus.
• A 3-day free trial, then ₹20 a month for the first 3 months on most plans.

Pricing

From ₹1,994 per month, or ₹1,499 per month billed yearly, plus any paid apps and the third-party gateway fee.

Best for

Brands selling to several countries, brands with developers, and brands that rely on a particular app from Shopify's app store.

Watch out for

For Indian stores, WhatsApp order updates, COD confirmation and GST invoices usually come from separate apps, each with its own bill. More detail: Shopify compared with DoEcomm for Indian brands.

2. WooCommerce: best for full control with a developer

WooCommerce gives you the most control for the lowest software cost, if someone on your team is comfortable running WordPress.

• The WooCommerce plugin is free to download and use, with no monthly subscription.
• WooCommerce's own pricing page estimates hosting at US$25 to US$350 a month for most stores, and paid extensions at US$29 to US$299 a year each.
• It lists no revenue share and no surcharge for third-party payment gateways.
• Open source: you can change anything, and move hosts whenever you like.

Pricing

Free software. You pay for hosting, any premium theme or extensions, and developer time.

Best for

Brands with an in-house or trusted WordPress developer, or that already run a WordPress website and want to add a store to it.

Watch out for

Security updates, plugin renewals, backups and speed are your job. Every new feature or fix can mean paying a developer.

3. Dukaan: best for starting free on your own

Dukaan is the quickest way to get a basic store live for free and test an idea yourself.

• On 31 October 2026 it listed a Free plan, Starter at ₹299, Growth at ₹999 and Infinity at ₹5,999 per month, with lower yearly prices.
• A service fee on online sales of 0.99% to 4.99% depending on plan, capped at ₹200 per order, plus payment gateway charges.
• Your own domain on all plans; Growth lists 3 stores and Infinity 10.
• Self-serve: you set up the store yourself.

Pricing

Free plan; paid from ₹299 per month, plus the per-sale service fee. See Dukaan's pricing page for current figures.

Best for

New sellers testing a product, and people who want to run several small stores from one account.

Watch out for

The service fee grows with your sales: at ₹1,00,000 of online sales a month, 0.99% to 4.99% is ₹990 to ₹4,990 before the per-order cap. More detail: Dukaan compared with DoEcomm.

4. Wix: best for design-led brand websites

Wix suits brands whose website is as much about the brand story as the shop, built in a drag-and-drop editor.

• Its paid Core, Business and Business Elite plans are labelled Basic, Standard and Advanced eCommerce.
• You can build on the free plan first and upgrade when you're ready to sell.
• A 14-day full refund if you cancel after your first upgrade to a paid plan.
• Prices and currency vary by location, and taxes are extra.

Pricing

Varies by country; see Wix's plans page for the price in rupees.

Best for

Brands that want a content-rich website, such as a lookbook, blog or portfolio, with a store as one part of it.

Watch out for

Check which ecommerce tier you need before you buy, and how Indian payment methods and WhatsApp updates would be handled for your store.

5. Zoho Commerce: best for businesses on Zoho

If your accounts, stock or CRM already run on Zoho, Zoho Commerce keeps your store in the same family of apps.

• Starter is a micro-store at ₹99 a month, billed annually only, for 1 user and 25 product listings.
• Its pricing page says paid plans carry no transaction fee.
• Lists integrations with Zoho Books, Zoho Inventory and Zoho CRM, and payment gateways including Razorpay and PayU.
• A 14-day free trial on any plan, with no credit card.

Pricing

From ₹99 per month billed annually. Prices for the larger plans are on Zoho Commerce's pricing page.

Best for

Businesses that already use Zoho Books, Inventory or CRM, and very small catalogues that fit the Starter micro-store.

Watch out for

Starter is limited to 25 products, and custom domain appears in the Standard plan's features, not Starter's.

6. DoEcomm: best all-in-one, set up for you

DoEcomm is for Indian brands that want their own website, app, WhatsApp and Instagram in one subscription, with our team doing the setup.

• Store (₹999 a month): your branded website on your own domain, UPI, cards, wallets and cash on delivery, orders, inventory and GST-ready invoices.
• Store + WhatsApp (₹1,999): WhatsApp order updates, COD confirmation, abandoned checkout recovery and campaigns on your own number, with message charges at Meta's cost.
• Commerce Suite (₹2,999): Instagram comment and DM automation, and your own Android app from the dashboard, with iOS published together with our team.
• Setup within a week, zero development fees, first month free, no contract and no commission on sales.
• Retail and wholesale (B2B) store modes, with wholesale prices shown only to approved buyers.

Pricing

₹999, ₹1,999 or ₹2,999 per month, first month free. Domain, WhatsApp message charges and app store developer accounts are paid separately. See DoEcomm pricing.

Best for

Indian D2C brands, many of whose customers order on WhatsApp and Instagram and pay cash on delivery, who would rather have the store set up for them than build it.

Watch out for

It isn't a sign-up-and-go builder: setup runs through our team. It is built for selling in India, so if most of your customers are abroad, or you depend on a specific Shopify app, Shopify is the better fit.

Marketplaces vs your own store

Amazon, Flipkart, Meesho and Myntra are not store builders, but many D2C brands weigh them against their own website. They bring shoppers who are already searching, and they handle a lot of the selling process for you. In return, each marketplace sets its own fees and rules, controls how your product page looks, and keeps most of the customer relationship.

Your own store is where you control the brand, the price and the follow-up: order updates, COD confirmation, repeat-purchase campaigns and loyalty. Most brands that grow do both: marketplaces for reach, their own website for margin and repeat customers. Check each marketplace's seller fee page for current charges before you list.

How to choose an ecommerce platform

1. Where are your customers? Mostly in India, paying by UPI and cash on delivery, or spread across countries and currencies? That alone narrows the list.
2. Add up the full year, not the plan price. Include per-sale fees, paid apps or plugins, hosting, domain and developer time. See ecommerce website cost in India for a worked example.
3. Decide who builds and maintains it. Self-serve builders need your time; WooCommerce needs a developer; some providers set it up for you.
4. Check WhatsApp and Instagram. If customers order and ask questions on WhatsApp, find out whether order updates are built in or need a separate tool. Our guide to WhatsApp automation tools covers the options.
5. Make sure you can leave. Use your own domain, and check that you can export your products and customer list.
6. Plan for GST and stock. If you need GST invoices, purchase invoices and inventory, check whether they're included or need separate software.

Frequently asked questions

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